Fujitsu

Shaping Fujitsu's Human-Centred Vision for a Sustainable Future

Studio 62; in collaboration with Garrett Axford, approached me to produce a hero animation for Fujitsu. The brief centred around Fujitsu’s manifesto for the future of human and AI collaboration. The visuals needed to strike a balance between organic and digital forms; anchored by Fujitu’s 4 Dynamic pillars.

The animation combines geometric 3D objects; representing the 4 Dynamics and kinetic type animation. The flowing glass motif was influenced by the manifesto’s key visual, and was a prominent reference point throughout the whole development.

The client also requested a Japanese version which was a consideration throughout the development.

Credits

Agency: Studio 62 Creative & Garrett Axford

Client: Fujitsu

Producer: Jake Parkin

Animation: Sean Lee